Conflict of Interest With Financial Advisors

Written by True Tamplin, BSc, CEPF®

Reviewed by Editorial Team

Updated on March 26, 2023

What Is Conflict of Interest With Financial Advisors?

A conflict of interest arises when an advisor has a personal, business, or financial interest that could influence their advice and motivate them to make decisions that are not in the best interests of their clients.

A typical case of conflict of interest is when advisors make money from equity product sales and receive commissions from them. Conflicts of interest concern financial advising because they can result in biased investment advice.

As this information is rarely voluntarily disclosed by advisors, it is prudent for clients to ask the right questions to help them assess if the advisor can truly help them meet their financial goals.

Choosing financial advisors with fiduciary duties can minimize exposure to conflicts of interest.

Common Conflicts of Interest With Financial Advisors

Conflict of interest can arise in financial advising in various ways, with potential consequences for investors. The most common types of conflicts include:

Portfolio Management

Conflicts of interest may arise when investments are managed on a commission basis. Examples include allocating investment opportunities to proprietary accounts and accounts that offer performance fees.

Another case is when investments are selected because the firm or its employees get an additional financial benefit. Furthermore, they may get to vote on company proxies in a way that affects any associated business arrangements.

Brokerage and Trading

Financial advisors who trade stocks and securities on behalf of clients may be incentivized to place trades that generate additional fees for themselves. Such could lead to excessive trading or other unnecessary transactions.

It may also take the form of trading in personal accounts based on knowledge of client trading and non-public material information.

Valuation and Fee Billing

Financial advisors occasionally evaluate private investments at cost rather than carrying out the necessary research to support the value.

Incentives or extra services may also be provided by advisors to clients who have larger assets under control.

Solicitation Arrangements

Solicitation arrangements may occur when advisors attempt to receive higher commissions or sales rewards from companies to market specific products. They might also incentivize current clients with lower fees for referring potential clients to the firm.

Employee Activities

Advisors and employees at advisory firms should note that any activities outside of consulting must adhere to ethical standards. Such activities relate to gifts, entertainment, family business involvement, political contributions, and third-party endorsements.

Common Conflicts of Interest With Financial Advisors

Examples of Conflicts of Interest With Financial Advisors

Below are some examples when a conflict of interest might arise when working with a financial advisor:

Example 1

A financial advisor charges 0.75% to manage a client's portfolio. The advisor will earn about $22,500 for the first year from a client with $3,000,000 in assets.

On the other hand, the advisor may earn referral fees from a business partner's company, and will get a one-time payment of $30,000 for every $5,000,000 referred.

This partner company charges the client 1.25% and the advisor is close to reaching the $5,000,000 benchmark in solicitation arrangement.

A conflict of interest arises because the financial advisor has an incentive to recommend the partner company’s services despite it being more expensive for the client.

Example 2

A securities commission uncovered a case at a certain security company where the company was unable to produce telephone order records for one of its clients.

It was eventually revealed that the account executive had been given verbal authorization to make trades on behalf of the client.

The company then explained that they had not detected any misconduct since the client and the executive were not part of their sample check each month which only included 10 trades. The commission judged that such low-frequency review could not detect irregularities

The commission further discovered that the company did not successfully enforce its policy to prevent conflicts of interest between its research reports and its investment banking relationships. The company did not sufficiently reveal its connection with a listed company.

Where to Check the Conflict of Interest of Financial Advisors

Investors seeking information on financial advisors' conflicts of interest have several resources available. They should always do their due diligence when choosing a financial advisor to ensure they get the best advice possible.

Financial advisors disclose potential conflicts of interest on their firm's website. Investors can review the firm's disclosure policy to learn more about potential conflicts of interest.

The Securities and Exchange Commission (SEC) maintains a database of investment advisors through Form ADVs, which includes information on potential conflicts of interest. This can be accessed through the SEC's Investment Adviser Public Disclosure (IAPD) website.

Financial Industry Regulatory Authority (FINRA) is a regulatory organization that oversees the securities industry. Investors can check FINRA's BrokerCheck website to see if a financial advisor has any disciplinary history or conflicts of interest.

Some states also have their own securities regulators who maintain databases of financial advisors. Investors can check the websites of these regulators to see if they have any information on the conflict of interest of the financial advisor they are considering.

How to Avoid Conflicts of Interest With Financial Advisors

One of the most effective ways to avoid conflicts of interest with financial advisors is to look at their fee structure. Some advisors may be compensated by commissions or other incentives that motivate them to make specific recommendations.

These recommendations are often given even if they are not in the client’s best interest. Before deciding, it is essential to review all agreements and understand how the advisor will be compensated for their services.

Work with advisors who adhere to the fiduciary standard. Fiduciaries have a duty of loyalty and trustworthiness toward their clients and must always act in their best interests. Clients can be assured that they receive unbiased advice and services.

It is also essential for investors to research an advisor’s background before making any decisions. Make sure to know what type of advice they offer and whether it suits the situation. Reading reviews from former clients can also provide valuable insights.

Final Thoughts

A conflict of interest arises when an advisor's objectives can cloud their judgment and cause them to make decisions that are not beneficial for their clients. Such interests may include business or financial interests.

Conflicts of interest can be a significant concern for investors when choosing financial advisors. These conflicts can arise in several ways, including portfolio management, brokerage and trading, valuation and fee billing, solicitation arrangements, and employee activities.

Investors can find information on the conflict of interest of financial advisors through various resources. They can review the firm's disclosure policy on their website, the SEC's IAPD website, FINRA's BrokerCheck website, and the websites of state securities regulators.

Selecting the right financial advisor is crucial to minimize the risk of conflict of interest. Investors should evaluate their fee structure, fiduciary duty, background, experience, and track record and seek opinions from former clients before choosing an advisor.

Ultimately, it is up to the investor to research and find an advisor that best fits their needs and objectives. The right decision will go a long way in ensuring a successful investment experience. ​

Conflict of Interest With Financial Advisors FAQs

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website, view his author profile on Amazon, or check out his speaker profile on the CFA Institute website.

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