# Yield Rate

### Reviewed by Subject Matter Experts

Updated on March 29, 2023

## What is Yield Rate?

Yield rate is the net profit an investment earns expressed as a percentage of the investment. It measures the amount of income generated by an investment over a specified period.

When you invest your money, you want to make sure that it generates more than what it costs to buy and upkeep. When buying investments such as stocks, bonds, or real estate, there will be regular fees or maintenance costs associated with them.

These costs must be subtracted when determining the yield of an investment.

## Why Are Yield Rates Important?

Yield rates are important because they give you an idea of how much money your initial investment will make over a set time period.

It is one way to measure an investment’s success (or failure) and whether it's worth the cost of buying in. For example, if investment costs \$100 and you make \$20 in the first year, your yield rate for that one year would be 20%.

If another investment costs \$100 but only makes \$15 after a year, it might not seem so attractive.

However, if both investments cost the same amount over time (for upkeep or fees), they are equal despite having different initial rates of return.

## How Do You Calculate a Yield Rate?

To calculate yield rates, you first need to find out how much money the investment is making.

Then you'll want to take that number and divide it by what your initial cost was for buying into that particular investment.

It will give you a percentage rate of return on the amount invested over time which can be used as an indicator if they're worth getting involved in or not.

Yield rates are usually expressed with percentages. Below is the formula:

## Yield Rates in Investing

In investing, yield rates are a vital part of considering any new investment.

In fact, they're used as the basis for all sorts of financial calculations, including assessing risk and deciding whether or not to buy into something that might be worth it or too costly.

However, this goes beyond simply looking at what a specific yield rate is.

When buying an asset with income potentials such as stocks or bonds, you need to find out how much your initial cost will be on top of those regular upkeep fees.

Finding out the initial cost will help you see if there's going to be enough money generated by the investments themselves over time (taking into account their effects).

## High Yield Rates vs. Low Yield Rates

High yield rates on your investments can be a good thing because it means more money is being generated than what you originally put in.

High yield rates would raise the value of any assets that are bought with those funds and help propel them to new heights.

However, there are some instances where investors will look for lower yield rates so they can invest in something that would be cheaper to get involved.

If an investment is cheap enough, there might not be enough money being generated by it over time which means the initial costs of buying into that asset may have been too much or just unnecessary altogether.

## Example of How a High or Low Yield Rate Can Affect Your Business

When talking about yield rates and any investments associated with them, the main thing you need to keep in mind is whether or not what you're getting out from investing more than makes up for what it's putting in.

For example, let's say you decide to open your own coffee shop but have no idea if this will work out.

You have a few hundred dollars set aside to invest in supplies and equipment, but you are not sure if it is going to be enough or whether the location you have chosen is a good one for your business at all.

In this case, finding out what yield rates are on coffee shop investments could be helpful.

There would likely need to be more money being put into those funds than made from them over time as upkeep fees and other costs went up that weren't planned initially.

If the return rate was low enough, then opening that kind of business might not even make sense which means looking elsewhere entirely should happen first before deciding anything else about starting a new venture like this one.

## Final Thoughts

Yield rates are a useful way to see if an investment is worth getting into or not. Not only because of the money they might make but also for how much it costs you in comparison.

Yield rates can help give you more insight into whether any given asset is right for your situation or not.

The final thing to keep in mind is that yield rates aren't the only way of looking at things, and they may not even be a big factor, depending on what you're investing in.

However, it's still important to consider them as one indicator of whether or not something might work out well down the line.

## Yield Rate FAQs

### True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website, view his author profile on Amazon, or check out his speaker profile on the CFA Institute website.