Business Model

Written by True Tamplin, BSc, CEPF®

Reviewed by Subject Matter Experts

Updated on July 17, 2023

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Business Model Definition

A business model is a high-level plan for how a business will earn and maximize profits.

Business models establish whether a company will offer a product or service, be online or brick and mortar, or sell to businesses vs directly to consumers, or a hybrid between several traditional business models.

A business model is not an in-depth plan; it is a 30,000 ft view of the business which is used as a platform to build more in-depth plans upon.

A business model has 2 main focuses: a marketing plan and a financial plan.

Marketing Plan

Within a marketing plan, a company must establish its Value Proposition, Brand, and Target Market.

  • A Value Proposition is why customers should want to purchase a product or service from you instead of a competitor. For example, Uber's value proposition is a 24/7 fleet of drivers in your area to take you from point A to point B.
  • A Brand is how you communicate your value proposition to your customers and what consumers think of when they hear your company's name.

    While TJMaxx and Abercrombie both sell clothing, TJMaxx is a cheaper alternative while Abercrombie positions itself as premium casual wear.
  • A target market is who you are trying to sell to. A target market can be based on age, gender, marital status, location, life stage, job or a variety of other factors.

Here is a marketing plan example:

Financial Plan

A financial plan forecasts revenues while assessing variable and fixed costs.

Variable costs are costs associated with each unit of production, which are used to calculate the profit earned from each unit sold, known as "gross profit."

Fixed costs are the necessary overhead costs to produce goods, such as a facility.

A financial plan will evaluate how many units must be sold to cover fixed costs and become profitable.

Invest in Growth and Protection

Every business' goal is to earn and maximize profits. However, many business owners fail to consider the many other factors that can potentially harm their businesses.

With the help of a financial advisor who can assess the viability of your business model, potential risks can be minimized or avoided and profitability can be maximized.

Business Model FAQs

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon, Nasdaq and Forbes.

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