Investment Planners

Written by True Tamplin, BSc, CEPF® | Reviewed by Editorial Team

Updated on December 25, 2022

An investment planner is a professional who helps individuals and businesses make informed decisions about their money. They provide investment advice for a commission, but not all of them do. 

Investment planners seek to help their clients make proactive decisions about their investments and offer guidance in retirement planning, estate planning, and education funding.  They can help clients build effective portfolios that will provide steady growth throughout the years, even during economic downturns.

Investment planners do not typically sell products; it is their job to understand an individual's or business' financial situation and recommend appropriate investments so the client can make informed decisions about his/her money.

What Is an Investment Plan?

An investment plan is a roadmap to help you reach your investment goals.

It is a comprehensive plan that includes your current financial situation, your future goals, and the steps you will need to take to get there.

This plan is made feasible through the use of investments. Investment advisors are the people who help create these plans for you and manage your money to make sure it gets where it needs to go.

The Role of the Investment Advisor

An Investment advisor gives the individual or business a customized financial plan that is suitable for their current needs.

They offer guidance on investments, insurance, retirement planning, and more.

Investment planners can work for a financial firm, or they may be self-employed. 

The Benefits of Having an Investment Planner

There are many benefits to working with an investment planner.  Some of these benefits include: Benefits_of_Having_an_Investment_Planner

Save Money on Taxes

Investment planners can help you save money on taxes.

They can help you choose the right investments for your portfolio and recommend strategies that will help you reduce your taxable income.

Protection from Investment Fraud

Investment planners are required to meet certain standards, which helps protect you from Investment fraud.

They are also registered with a Financial Institution duly recognized by the State.

Get Expert Advice

Investment planners have years of experience and training in investment planning.

They can help you make informed decisions about your money and give you advice 

Peace of Mind

An Investment planner can provide peace of mind, knowing that your money is being handled by a professional.

They can help you make informed decisions about your investments and help you stay on track to reach your financial goals.

Avoid Costly Mistakes

Investment planners help you avoid costly mistakes that can lead to a loss of money.

They provide guidance on your investment choices and keep track of your returns over time, so you will know if a strategy is working or not.

Grow Money Faster

Investment planners can help you grow your money faster through customized portfolios, helping you reach your financial goals more quickly. 

Objectivity in Times of Volatility

When the stock market is volatile, it can be difficult to make sound investment decisions. Investment planners can provide objectivity and guidance during these times, helping you stay the course and reach your financial goals.

Types of Services They Offer

In addition to providing an investment plan, Investment planners offer a number of different services. Some of these include: 

Retirement Planning 

Investment planners can help you create a retirement plan that is right for you.

They will look at your current financial situation and future goals and recommend investments that will provide you with a steady income in retirement.

Estate Planning

Investment planners can help you create a will and estate plan that is right for you.

They will work with you to identify your assets and recommend strategies to ensure your estate is distributed according to your wishes.

Education Planning

Investment planners can help you save for your children's education.

They will work with you to create a budget and recommend investments that will provide you with the funds you need to send your children to college.

Tax Planning

Investment planners can help you reduce your tax burden.

They will identify the best way to invest your money to get the biggest return on your investments while managing your taxable income. Insurance Investment planners can help you create an insurance plan that is right for you.

They will look at all aspects of your life and make recommendations on the types of coverage you need.

Things to Consider When Hiring Investment Planners

When hiring an Investment planner, there are a few things you should consider:

Fee Structure

Investment planners typically charge a fee for their services. Be sure to ask about the fee structure and how it is calculated. 


Be sure to ask about the qualifications of the Investment planner. They should be registered with IIROC and adhere to a strict code of ethics

Scope of Services 

Investment planners offer a variety of services. Be sure to ask about the services they offer and how they can help you meet your financial goals.

How to Find a Qualified Investment Planner

To find a qualified Investment planner, you can:

Ask for Referrals 

When seeking an Investment planner, you may want to ask your financial advisor or other professionals in the finance industry for referrals. They may have Investment planners that they work with and recommend. 

Online Reviews

Check online reviews on Investment planners to find out what other people think about their service. 

The Bottom Line

Investment planners can help you save money, avoid costly mistakes, and grow your money faster.

They will help you manage your budget and investments to meet your financial goals. 

They will look at all aspects of your life to make recommendations on how best to invest. 

Finally, Investment planners generally charge a fee for their services.

When hiring an Investment planner, be sure to ask about the fee structure and qualifications of the planner. 

What is an Investment Planner?

Investment Planners are individuals who take charge of investing your money based on your needs and goals. They establish a plan for you to follow in order to make the most out of your money, saving you time and earning returns faster.

What are the roles of an Investment Advisor?

They develop a plan for you, taking into account your goals and limitations, to follow in order to attain them. Investment advisors are generally compensated through commissions on specific investment products used.

What are the benefits of having an investment planner?

An Investment Planner can help you save money, avoid costly mistakes, grow your money faster and manage investments according to your financial goals.

What type of services do Investment Planners offer?

Services Investment Planners generally offer include creating a retirement plan, estate planning, saving for education costs, tax planning, and insurance advice.

How can I find a qualified Investment Planner for my needs?

You can ask for referrals from friends and family, or check online reviews to get an idea of who would be the best fit for you.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website, view his author profile on Amazon, or check out his speaker profile on the CFA Institute website.

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