Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
- Publication of Periodicals or Newsletters
- Educational Seminars & Workshops
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
- Charitable Organizations
- Corporations or Other Businesses Not Listed Above
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Subscription (Newsletter or Periodical)
- Fixed Fees (Other than subscription)
Sequoia Financial Group, L.l.c. Overview
Sequoia Financial Group, L.L.C. is an investment advisory firm headquartered in Akron, OH, that has been in business since 2002. As a fee-based firm, Sequoia Financial Group charges clients for their investment advice services. They are an investment advice only firm. Sequoia Financial Group offers a variety of services to its clients, including financial planning and portfolio management for individuals and small businesses. They also provide portfolio management services for businesses and institutional clients, pension consulting services, and the selection of other advisors. Additionally, the firm publishes periodicals and newsletters and hosts educational seminars and workshops for clients. In terms of investment management, Sequoia Financial Group is committed to helping clients achieve their financial goals by developing customized portfolios that are tailored to their specific needs. With a focus on risk management and diversification, the firm’s investment strategies are designed to help clients achieve long-term growth while mitigating risk. Overall, Sequoia Financial Group, L.L.C. is a reputable investment advisory firm that offers a variety of services to clients looking to grow and manage their wealth. Their commitment to financial planning, portfolio management, and client education sets them apart in a competitive industry, making them a trusted partner for those looking to achieve their financial goals.
SEQUOIA FINANCIAL GROUP, L.L.C. is a financial advisory firm catering to a diverse range of clients. Serving individuals, high net worth individuals, pension or profit sharing plans, charitable organizations, and other types of corporations, the firm has built a reputation for providing tailored solutions that suit every client's unique needs. The types of clients served by SEQUOIA FINANCIAL GROUP, L.L.C. are varied and reflect the firm's ability to manage the financial affairs of different individuals and institutions. The fee structures available at SEQUOIA FINANCIAL GROUP, L.L.C. depend on the service provided. The firm offers a percentage of Assets Under Management (AUM) fee structure. Clients who opt for this type of fee pay a percentage of their total assets managed by the firm. SEQUOIA FINANCIAL GROUP, L.L.C. also provides an hourly fee structure, where clients pay an hourly fee based on the number of hours the advisor spends on their account. Additionally, clients can subscribe to newsletters and periodicals provided by the firm for a subscription fee. Finally, the firm offers fixed fee structures, which are suitable for clients who need particular services where a constant level of effort is required. With the various fee structures available, clients can choose what suits their needs best, ensuring they are charged a fair price for the services provided.
Typical Clients, Fee Structures & Investment Minimum
According to the Part 2 Brochure for SEQUOIA FINANCIAL GROUP, L.L.C., there is no mention of an investment minimum.
How This Office Can Help Troy, MI Residents
Sequoia Financial Group is a full-service financial advisory firm located in Troy, MI, and they offer a wide range of services to help clients navigate their specific financial situations. For residents in Troy, MI, Sequoia offers guidance with retirement planning, estate planning, tax planning and preparation, investment management, and more. With years of experience and extensive knowledge in the financial industry, they are well-equipped to help clients with various financial complexities. Residents in Troy, MI, might face unique financial challenges such as navigating the complex tax laws, managing investment portfolios, and preparing for retirement. Sequoia Financial Group can help clients with their long-term financial planning while taking their specific goals and risk tolerance into account. They are committed to providing personalized attention to each client's unique financial circumstances, so they can develop customized strategies to achieve their long-term financial goals. Whether one wants to save for their child's college education, build a retirement portfolio, or plan an estate, Sequoia Financial Group can help guide clients through the process.
Services Offered by Sequoia Financial Group, L.l.c.
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Sequoia Financial Group, L.l.c. most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Subscription (Newsletter or Periodical)
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 8:30 AM–5 PM
- Tue 8:30 AM–5 PM
- Wed 8:30 AM–5 PM
- Thu 8:30 AM–5 PM
- Fri 8:30 AM–4 PM
- Sat Closed
- Sun Closed
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Sequoia Financial Group, L.l.c. is registered to service clients in the following states:
- Alabama
- Arizona
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
Disciplinary History
Sequoia Financial Group, L.l.c. does not have any disclosures. Please visit it's Form ADV for more details.