Firm Info
Firm Size
Services Offered
- Financial Planning
- Portfolio Management for Individuals & Small Businesses
- Portfolio Management for Businesses or Institutional Clients
- Pension Consulting Services
- Selection of Others Advisors
Types of Clients
- Individuals (Not High Net Worth)
-
Individuals High Net Worth
*>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth
- Pension & Profit Sharing Plans
Available Fee Structures
- Percentage of Assets Under Management (AUM)
- Hourly
- Fixed Fees (Other than subscription)
Gordon Asset Management, LLC Overview
Gordon Asset Management, LLC is a registered investment advisory firm that has been in business since 2003. With headquarters located in Durham, NC, the firm primarily operates on a fee-only basis, indicating that there are no commissions or incentives tied to their guidance. As an insurance broker and agent offering investment advice, Gordon Asset Management focuses on financial planning and portfolio management for individuals, small businesses, and institutional clients. They also provide pension consulting services, helping many clients plan for their retirement years. Gordon Asset Management offers many services aimed at helping clients manage their investments and plan for their financial futures. Some of the most popular services provided by the firm include portfolio management for individual investors, small businesses, and institutional clients. In addition to this, Gordon Asset Management also provides pension consulting services for those looking to plan and prepare for their retirement years. Additionally, they offer a range of financial planning services aimed at helping clients strategize about their finances and make the most of their resources. As a registered investment advisory firm, Gordon Asset Management is well-respected in the industry and is known for providing high-quality advice to their clients. The firm is committed to acting in the best interests of their clients, and this is evident in their fee-only business model, which ensures that they have no financial incentive to steer clients towards certain investments or products. The firm also offers the selection of other advisors that provides clients with access to additional financial expertise. Overall, Gordon Asset Management is a reputable firm that offers a range of services designed to help clients understand their investments, plan for their future, and achieve their financial goals.
Gordon Asset Management, LLC caters to a diverse set of clients, including individuals, high net worth individuals, and pension or profit sharing plans. Regardless of the type of clientele, the firm is committed to providing high-quality investment management services that help clients achieve their financial goals. With an extensive suite of innovative investment strategies, Gordon Asset Management, LLC is well-suited to serve a broad range of investors. When it comes to fee structures, Gordon Asset Management, LLC offers a variety of options depending on the level of service required. Clients can opt for a percentage of assets under management (AUM) fee structure or an hourly payment plan. Fixed fees are also available, offering clients greater flexibility in terms of cost management. Whichever fee structure clients choose, rest assured that they will receive the best possible value for their investment management needs. Overall, Gordon Asset Management, LLC is committed to providing personalized and affordable investment management services that help clients achieve long-term wealth creation and financial stability.
Typical Clients, Fee Structures & Investment Minimum
According to the Part 2 Brochure note about investment minimums for Gordon Asset Management, LLC (GAMLLC), there is no account minimum for any of their services. Therefore, the firm does not require a minimum investment amount from any of their clients, whether they are individuals, high-net-worth individuals, trusts, pension and profit sharing plans, or corporations/business entities.
How This Office Can Help Pinehurst, NC Residents
Gordon Asset Management, LLC is committed to helping clients in Pinehurst, NC, achieve their financial goals. Pinehurst, being a resort town, attracts many retirees. Therefore, one of the primary financial situations that residents of Pinehurst might face is retirement planning. This could involve ensuring that retirement accounts are properly diversified and have the right level of risk to meet the client's goals. Also, the firm provides advice on Social Security claiming strategies, pension plans, and other retirement income sources. Another financial situation for clients in Pinehurst, NC, is estate planning. As many retirees move to Pinehurst for their golden years, estate planning becomes crucial. Gordon Asset Management, LLC offers estate planning services that include creating trusts, tax planning, charitable giving, and legacy planning. The firm's experienced financial advisors work closely with clients to create customized investment strategies that help grow and preserve their wealth, thus giving them peace of mind. Additionally, the firm offers advice on tax-efficient investment strategies to minimize the tax burden and portfolio rebalancing services to ensure the allocation of assets aligns with clients' risk tolerance and investment goals.
Services Offered by Gordon Asset Management, LLC
Core Advisor Services
Financial Planning
Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.
Portfolio Management for Individuals & Small Businesses
Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.
Market Timing Services
Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.
Other Services
Selection of Other Advisors
The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.
Publication of Periodicals or Newsletters
The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.
Educational Seminars & Workshops
The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.
Fee Structures
Financial advisory fees usually are based on the services provided. Fee types charged by Gordon Asset Management, LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.
Available
Percentage of Assets Under Management (AUM)
This fee structure charges a percentage of the assets under management by the firm. Fee structures are often tiered based on the amount of assets managed, with higher AUM often charged a lower rate.
Between 0.50% and 2.00% of assets under management (annually), often lower for a robo advisor. Fees are typically charged quarterly by the firm and will show on your investment statement. View typical advisor costs here.
~96% of registered firms offer this fee structure.
If you have $1 million managed by a firm at a 1% management fee, you would be charged $10,000/year to manage your assets (or $2,500 per quarter). This would be automatically deducted from your investment portfolio.
Hourly
Similar to an attorney, a financial consultant might charge fees based on hourly rates. This fee structure can be advantageous when seeking specific or ad hoc advice.
Charges generally span from $150 to $400 per hour, depending on the extent of the services required.
~33% of registered firms offer this fee structure.
If you needed hourly consulting to sell a business or transfer your estate to your children but did not want your assets managed by a firm, you could consult a firm at an hourly rate to answer any questions you may have.
Fixed Fees (Other than subscription)
Fixed fees are a one-time, lump-sum payment rendered for a specific service, such as creating a financial plan without ongoing management or implementation. This option is beneficial if you solely require guidance for a particular objective rather than a long-term consultancy or asset management.
Fixed fees for creating a financial plan often range from $1,000 to $3,000.
~49% of registered firms offer this fee structure.
If you did not want a firm to manage your assets but needed to create a retirement plan, life transition plan such as divorce or loss of a spouse, estate transition plan, business financial plan, or any other financial planning, you could consult with an RIA firm to help you with the creation of that plan.
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Occasionally, advisors are compensated through commissions by selling certain financial products, such as mutual funds or life insurance policies, or as a broker-dealer by facilitating the buying and selling of securities. Advisors who receive commissions may be incentivized to make specific suggestions to clients in order to secure a commission. Advisors who operate on a fee-only basis do not earn commissions, whereas fee-based advisors may do so.
Often 3% - 6% of the value of the security.
Only ~3% of registered firms say they offer this fee structure, but other advisors may receive “soft dollars”. Many mutual funds charge 12b-1 fees to cover the promoting and selling of the fund’s shares. While your advisor does not charge these fees, they may receive a kickback for recommending the investment.
An advisor selling their client on a life insurance policy and receiving a commission on the sale of that policy, or recommending a specific investment and receiving a kickback for that recommendation.
Performance-based Fees
Advisors typically obtain performance-based fees if a portfolio surpasses a predefined benchmark. This fee is determined through various methods, but is most commonly assessed as a percentage of investment gains. Performance-based fees may incentivize advisors to undertake riskier decisions in pursuit of generating higher returns.
“Two and Twenty” is common among hedge funds with a 2% management fee and a 20% incentive fee above the “hurdle rate,” or performance threshold the fund is compared against.
32% of registered firms offer this fee structure.
A hedge fund earns a 15% return with a 20% performance fee in above the performance of the S&P 500, which grew 7% that same year.
20% of fund growth in excess of S&P 500’s 7% growth for that year = 15% hedge fund growth - 7% S&P 500 growth = 8% difference x 20% = 2% performance fee (in addition to the management fee).
Other
Firms occasionally offer unconventional fee structures when charging clients. For more detailed information about a firm’s specific fee structures, please refer to their Form ADV and Part 2 Brochure.
Types of Clients
*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.
This Office Location
- Mon 9 AM–5 PM
- Tue 9 AM–5 PM
- Wed 9 AM–5 PM
- Thu 9 AM–5 PM
- Fri 9 AM–5 PM
- Sat Closed
- Sun Closed
Other Office Locations
Firm Headquarters
This firm has no other locations.
State Registrations
Gordon Asset Management, LLC is registered to service clients in the following states:
- Florida
- North Carolina
- South Carolina
- Texas
- Virginia
Disciplinary History
Gordon Asset Management, LLC does not have any disclosures. Please visit it's Form ADV for more details.