StraightLine

Wealth Management Firm in Okemos, MI

Firm Info
Address: 2911 Eyde Pkwy, East Lansing, MI 48823, USA
Phone: (877) 338-4032

Firm Size
Assets Under Management: $1.2 billion
# of Advisors: 7
# of Clients: 5,726
Client to Advisor Ratio: 818:1
Average Account Size: $205,936
# of Offices: 1

Services Offered
  • Financial Planning
  • Portfolio Management for Individuals & Small Businesses
  • Educational Seminars & Workshops
  • Other

Types of Clients
  • Individuals (Not High Net Worth)
  • Individuals High Net Worth

    *>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth

  • Charitable Organizations

Available Fee Structures
  • Percentage of Assets Under Management (AUM)
  • Fixed Fees (Other than subscription)
  • Other

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Straightline Overview

Straightline is a fee-only registered investment advisory firm headquartered in Troy, MI. Since its inception in 2004, the firm has been providing investment advice to its clients as an insurance broker/agent. The firm specializes in financial planning, portfolio management for individuals & small businesses, and hosting educational seminars & workshops. Straightline prides itself on its holistic approach to financial planning, which takes into account all aspects of a client's financial life. By working closely with clients, the firm develops customized financial plans that seek to achieve their goals in a responsible and strategic manner. The firm's portfolio management services are similarly tailored to the individual needs of each client, with a focus on achieving long-term performance while minimizing risk. In addition to its core services, Straightline also offers consultations in a variety of areas. Whether it's advice on tax planning, estate planning, or retirement planning, the firm's experienced advisors are equipped to provide the guidance necessary to help clients make informed decisions. Overall, Straightline's commitment to client-focused service has helped it become a trusted advisor to many individuals and small businesses across Michigan and beyond.

STRAIGHTLINE is a reputable firm that caters to a diverse range of clients from various backgrounds. The firm primarily serves individuals who are looking for financial planning and investment management services to secure their future. STRAIGHTLINE also provides services to high net worth individuals who require a more specialized approach to managing their wealth. Apart from this, the firm works with charitable organizations to help them manage their funds and resources shrewdly. With its vast experience in analyzing market trends and delivering stellar financial advice, STRAIGHTLINE is well-positioned to provide top-notch services to its clients across the board. When it comes to the fee structures, STRAIGHTLINE understands that each client has unique needs, and it provides a range of fee structures to choose from. The firm calculates fees based on a percentage of AUM (assets under management). This fee applies to clients who entrust their portfolio to STRAIGHTLINE for management. Alternatively, clients can opt for fixed fees, which are charged for specific services provided. This structure is suitable for clients who require occasional or one-time services. Other types of fees are available based on the specific needs of the client. STRAIGHTLINE aims to ensure that all clients get cost-effective and customized solutions that align with their needs and financial goals.

Typical Clients, Fee Structures & Investment Minimum

According to the note in STRAIGHTLINE's Part 2 Brochure, there is no investment minimum for their services. Clients are not required to have a certain account size to work with the firm.

How This Office Can Help Okemos, MI Residents

StraightLine is a trusted financial services company that provides a range of financial assistance to clients in Okemos, MI. The company's mission is to assist clients in making informed financial decisions that optimize their financial wellbeing. StraightLine understands that living in Okemos, MI means that clients face a variety of financial situations. For instance, clients in Okemos may have varying levels of income, debt, and expenses, and may experience unexpected financial events such as job loss, medical emergencies, or home repairs. With this knowledge, StraightLine provides a range of services such as financial planning, debt management, and retirement planning to help clients navigate these financial challenges. With financial planning services, StraightLine works with clients to create a personalized financial roadmap that aligns with their goals and assists in managing income and expenses. For clients facing debt challenges, StraightLine works on a plan to negotiate with creditors and develop a debt management plan to ensure they can affordably pay their debts. For retirement planning, StraightLine works with clients to set realistic goals, implement a savings strategy and assess investment portfolios to maximize the chances for a stable and comfortable retirement. Overall, StraightLine offers customized financial advice and solutions to each client living in Okemos, Michigan, ensuring their financial well-being.

To view the Minimum Investment and Fee Schedule for Straightline, visit their Part 2 Brochure.

Services Offered by Straightline

Core Advisor Services
Financial Planning

Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.

Portfolio Management for Individuals & Small Businesses

Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.

Market Timing Services

Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.

Other Services
Selection of Other Advisors

The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.

Publication of Periodicals or Newsletters

The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.

Educational Seminars & Workshops

The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.


Fee Structures

Financial advisory fees usually are based on the services provided. Fee types charged by Straightline most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.

Available
Percentage of Assets Under Management (AUM)
Fixed Fees (Other than subscription)
Other
Unavailable
Hourly
Subscription (Newsletter or Periodical)
Commissions
Performance-based Fees

Types of Clients

*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.


This Office Location

Firm location 2911 Eyde Pkwy, East Lansing, MI 48823, USA
Phone (877) 338-4032
Directions
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Other Office Locations

Firm Headquarters
Firm headquarters location 165 KIRTS BLVD., STE 100, TROY, MI 48084, United States

This firm has no other locations.

State Registrations

Straightline is registered to service clients in the following states:

  • Arizona
  • California
  • Colorado
  • Connecticut
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Massachusetts
  • Michigan
  • Missouri
  • New Hampshire
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Virginia
  • Washington
  • Wisconsin

Disciplinary History

Straightline does not have any disclosures. Please visit it's Form ADV for more details.