Willink Asset Management LLC Willink Financial LLC

Wealth Management Firm in East Aurora, NY

Firm Info
Address: 25 Hamburg St, East Aurora, NY 14052, USA
Phone: (716) 655-0097

Firm Size
Assets Under Management: $57 million
# of Advisors: 2
# of Clients: 134
Client to Advisor Ratio: 67:1
Average Account Size: $425,114
# of Offices: 1

Services Offered
  • Financial Planning
  • Portfolio Management for Individuals & Small Businesses
  • Publication of Periodicals or Newsletters

Types of Clients
  • Individuals (Not High Net Worth)
  • Individuals High Net Worth

    *>=750k in Investable Assets or >=1.5m of Estimated Total Net Worth


Available Fee Structures
  • Percentage of Assets Under Management (AUM)
  • Hourly
  • Fixed Fees (Other than subscription)

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Willink Asset Management LLC Overview

WILLINK ASSET MANAGEMENT LLC is a fee-only registered investment advisory firm that provides investment advice exclusively to its clients. With its headquarters in East Aurora, NY, the firm has been in business since 2014. The firm specializes in financial planning and portfolio management for individuals and small businesses. Clients of the firm can expect personalized financial advice and services that cater specifically to their unique investment needs. The firm prides itself on delivering customized and comprehensive investment solutions through its rigorous research, analysis, and investment strategies. One of the standout features of WILLINK ASSET MANAGEMENT LLC is that it provides fee-only services. This means that clients are only charged a fee for the firm's investment advice, and not for any investment products or services. This fee-only approach ensures that the firm's investment advice aligns solely with the best interests of its clients, rather than with the commissions or incentives of investment products. In addition to financial planning and portfolio management, WILLINK ASSET MANAGEMENT LLC also offers the publication of periodicals and newsletters. This ensures that clients are up-to-date with the latest investment news and trends, which allows them to make informed investment decisions. The firm's publications also provide valuable insights and investment strategies for clients looking to maximize their investment returns. Overall, WILLINK ASSET MANAGEMENT LLC is a time-tested investment firm that provides tailored investment solutions to meet the unique needs of its clients.

WILLINK ASSET MANAGEMENT LLC is a trusted financial advisory firm that caters to an array of clients. From individuals seeking to invest their savings to high net worth individuals, its team of seasoned professionals is adept at addressing the unique needs and objectives of each client. Clients can rest assured that WILLINK ASSET MANAGEMENT LLC provides expert guidance and tailor-made solutions that align with their financial goals. One of the distinguishing features of WILLINK ASSET MANAGEMENT LLC is its flexible fee structure, which aims to suit the diverse preferences and needs of its clients. The firm offers various fee models, including a percentage of assets under management (AUM) pricing model, an hourly fee model, and fixed fees. The percentage of AUM pricing structure is based on a percentage of a client's investment portfolio, while the hourly model is based on the amount of time invested by the financial advisor. On the other hand, fixed fees are typically charged for specific services such as financial planning or estate planning. WILLINK ASSET MANAGEMENT LLC prides itself on its transparency and clients can expect detailed information on all fees and charges before entering into any agreements.

Typical Clients, Fee Structures & Investment Minimum

According to the note in WILLINK ASSET MANAGEMENT LLC's Part 2 Brochure, the firm does not require a minimum account size to establish or maintain its services. However, it does recommend a minimum of $360,000 in aggregated assets to establish an asset management account. The advisory fees vary based on the amount of assets under management, and clients with smaller accounts may pay a higher percentage rate on their annual fees than clients with greater assets under management. Therefore, although there is no strict investment minimum, it is recommended that potential clients have at least $360,000 in assets to benefit from the firm's services.

How This Office Can Help East Aurora, NY Residents

Willink Asset Management LLC Willink Financial LLC is a trusted financial advisor that provides quality financial planning services to clients in East Aurora, NY. The firm has extensive experience in investment management, risk management, retirement planning, estate planning, tax planning, and more. Willink Financial LLC makes an effort to identify the client's specific needs and circumstances, including their goals, earnings, expenses, risk tolerance, and family situation, before designing a personalized financial plan that is tailored to their needs. Living in East Aurora, NY may present a variety of financial challenges, such as managing debt, investing for retirement, paying for college, or creating an emergency fund. Willink Financial LLC offers a broad range of services to address these common financial concerns, helping clients achieve financial security and peace of mind. The firm's experienced team of advisors pays attention to every detail, tracks performance, and makes timely adjustments to the financial plan as necessary, ensuring that clients reach their financial goals in an effective and efficient manner.

To view the Minimum Investment and Fee Schedule for Willink Asset Management LLC, visit their Part 2 Brochure.

Services Offered by Willink Asset Management LLC

Core Advisor Services
Financial Planning

Financial planning services encompass the process of devising strategies for your future financial well-being, including preparing for events such as retirement, funding your child's college education, or planning for the transfer of assets.

Portfolio Management for Individuals & Small Businesses

Portfolio management entails the careful selection and strategic management of investment combinations tailored to meet the needs of individuals and small businesses.

Market Timing Services

Market timing services involve the endeavor to generate short-term profits from investments by capitalizing on opportunities to buy at low prices and sell at high prices.

Other Services
Selection of Other Advisors

The firm provides support in selecting and engaging other advisors who possess specialized expertise to complement your financial needs.

Publication of Periodicals or Newsletters

The firm engages in the dissemination of diverse financial educational materials through the publication of periodicals.

Educational Seminars & Workshops

The firm organizes and conducts seminars or workshops aimed at enlightening investors on various financial concepts.


Fee Structures

Financial advisory fees usually are based on the services provided. Fee types charged by Willink Asset Management LLC most likely consist of the following fee types: asset-based, hourly or fixed. Wrap fee programs, or the practice of bundling services for a single fee, are not offered by the firm.

Available
Percentage of Assets Under Management (AUM)
Hourly
Fixed Fees (Other than subscription)
Unavailable
Subscription (Newsletter or Periodical)
Commissions
Performance-based Fees
Other

Types of Clients

*The Securities & Exchange Commission defines someone as “high net worth” if they have $750,000 or more in investable assets or $1.5M of estimated total net worth.


This Office Location

Firm location 25 Hamburg St, East Aurora, NY 14052, USA
Phone (716) 655-0097
Directions
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Other Office Locations

This firm has no other locations.

State Registrations

Willink Asset Management LLC is registered to service clients in the following states:

  • New York

Disciplinary History

Willink Asset Management LLC does not have any disclosures. Please visit it's Form ADV for more details.