Interview with Toby Robinson | CEO of

Written by True Tamplin, BSc, CEPF®

Reviewed by Subject Matter Experts

Updated on March 21, 2023

Tony Robinson | CEO of


Success leaves clues.

Finance Strategists sat down with Toby Robinson, CEO of He shared his thoughts on the past, present, and future of the company, as well as the insights he has gained from running the business.

Who is Toby Robinson?

Q: Who are you and what’s your background?

My name is Toby Robinson. I have been working in, or trading, the financial markets for over 25 years. For the last decade or so, I have operated a range of financial websites, in order to offer visitors clear information on some financial topics. Many topics concerning trading and the markets, are explained in a complicated way - we try to cut through the noise and make trading more accessible.

Q: Who has been your biggest influence, and why did they have such a significant effect on you?

My colleagues have had a huge influence. They are driven and knowledgeable and have enabled us to monetize the knowledge that we share online. Without them, the project would not be a success.

Q: Knowing what you know now, what advice would you have given your younger self?

Be brave.

You can fail doing something you dislike, so you might as well have a real go doing something you love.


Q: What is is a free-to-access financial website. We compare brokers, offer news updates on the market and have some really detailed analysis on financial topics - as well as a glossary for all trading-related terms. Broker comparison is the main offering, and we provide information on over 200 providers so traders can find the one that suits them best.

Q: What separates from its competitors?

Attention to detail. Our broker reviews are updated regularly, and we record over 150 data points on each provider. This allows quick and easy comparisons and helps visitors make informed choices.

I also think our detailed explanations of topical financial themes are the most comprehensive out there.

Q: What led you to start

We had a clear vision of how our experience in financial markets could be combined with our knowledge of online marketing. It enabled us to create a free-to-use resource that can still provide a viable business model.

Q: What has the experience of building the business taught you?

There are lessons to learn on a daily basis, but patience remains important. Daily actions need to feed into a broader strategy so that time is used effectively. As a small company, this is key. We are competing with much larger businesses, so we need to ensure all our time and effort are used efficiently.

Q: Where do you see things headed for you and the company in the next five years?

Online marketing is constantly evolving - making predictions is very hard. Combine that with the ever-evolving picture within financial markets and you quickly realize trying to predict five years into the future is futile. Cryptocurrency in particular is fast-moving - not so much the concept itself, or the coins, but the regulatory picture. How will governments react around the world? We deliver to a global audience so it might be banned in one place and thrive in another.

In some ways that answers the question in a way - I see us heading towards the most flexible model we can effectively manage. That flexibility can give us the edge and ensure we stay agile, regardless of what the future holds.

Check out for more information.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon, Nasdaq and Forbes.