Igor Yadgarov | SEO Director of Vigor Seorchers
Success leaves clues.
Finance Strategists sat down with Igor Yadgarov of marketing company Vigor Seorchers. He discussed the past, present, and future of the company, as well as some of the insight that led him down the path to success.
Who is Igor Yadgarov?
Q: Who are you and what’s your background?
My name is Igor Yadgarov. If the name doesn’t give it away, I’m originally from the former Soviet Union, specifically a city called Tashkent, and I immigrated here with family when I was barely six years old. We moved to Brooklyn, NY where I lived for 24 years.
My education was originally in optometry, so I went to Hunter College in Manhattan for my undergraduate degree, and then dropped out to work full time in an optical store. I then went to City Tech College in Brooklyn to pursue Opticianry. After doing financially well as a working professional optician for a few years, I decided I wanted to be an optometrist again to earn more money and be better stimulated intellectually in comparison to opticianry, so I went to Touro College to continue my studies. I never received a single degree from any of my 3 colleges (but came close).
All the while, I had a burning desire to be an entrepreneur and work from home doing something great that made a difference – while earning big bucks.
In 2010, while in school, and while working full time, I barely started my first business in marketing and design called Vigor Seorchers. It’s still around and is successful today. I also have a newer real estate investment business called Nova Capital Realty Inc. which was formed a year and a half ago.
Q: Who has been your biggest influence, and why did they have such a significant effect on you?
There was never a period where I had a mentor, although I would have loved to have had a good one. I did however have people I admired who were famous intellectuals and business savvy moguls who helped shape my understanding of what I wanted and how to get it.
Christopher Hitchens, a writer and orator, undoubtedly helped me think better, faster, and more cleverly. His use of the english language was mesmerizing both in his writings and on YouTube debates. I became a better speaker and writer, and I would even go as far as to say I became a better reasoner.
Regarding personal business influencers, the brilliant individuals in shows like Shark Tank, The Profit, and all HGTV shows have really helped sharpen my business acumen in addition to my own business experiences.
Q: Knowing what you know now, what would you have told yourself when you were just starting out?
On a personal note: “Live at home with family longer. Save as much money as you can during that period. Don’t chase girls as much and focus on business more. Life is very confusing. Stay calm, and learn to be smarter and stronger with each passing day. It will all pay off ten fold.”
On a business note: “Believe in yourself enough to start a business earlier in life. Don’t be afraid to fail because it is a part of learning and growing. Take your time with everything you do and don’t rush into anything. Combine your experiences, knowledge, intuition and drive with verifiable truths from only authority information that’s easily accessible on the web.”
What is Vigor Seorchers?
Q: What is Vigor Seorchers?
VIGOR SEORCHERS is a full-service web marketing and design agency consisting of marketers, advertisers, project managers, strategists, consultants, designers, and developers who work in partnership with our clients to solve problems, build solutions, and grow their brands. We know the importance of communication and collaboration, both internally and with our clients, as it is the keystone to each of our projects.
Specializing in web design and search engine optimization since 2010, our humble beginnings included working with small to medium-sized businesses. Today, the agency has grown to work with some clients with annual revenues as large as $100 million. We strive to constantly push our creative and technical boundaries and to always deliver excellence with an organized process.
Since we have worked and continue to work with clients in various industries, our collective exposure has naturally compounded interest with useful eclectic insights across markets in finance, e-commerce, home improvement, print, music, non-profit, electronics, healthcare, food, experiential, legal and many more. This eclectic exposure helped us develop an approach that is grounded in an understanding that one size does not fit all.
Our goal for design, marketing and advertising projects is to transform the online face of companies into an authoritative resource for their ideal visitors to increase trust and revenue.
Transformation is accomplished through intelligent functionality and compelling, intuitive design.
Q: What makes your company different from its competitors?
The level of attention each brand receives separates us from agencies that aren’t as sincerely concerned about the brands’ cause and vision.
We never take on a client unless we are positive we can truly help them grow.
The absolute best part of any of our processes is the absolute transparency and notifying the business owner and their staff of their progress on a weekly basis. Although we are a digital tech company by nature, it’s also important to maintain face-to-face meetings with our clients to create a level of trust. Most companies in our arena think it’s okay to have a long distance relationship with the brands they serve. We believe this is bad for business for both sides.
Q: What led you to start Vigor Seorchers?
It all started after a few years of having several lousy bosses and superiors. It was gut wrenching having to ask for a raise only to be fantastically disappointed by the low incremental bumps. The same patterns held true in most jobs.
Having co-workers and dealing with office politics was just as unfulfilling and uncomfortable. I thought there had to be a better way.
I naturally made the executive decision to work from the comfort of my apartment. In the process of attempting to evolve into a success, I realized I can also help other businesses become more successful as my business grew. This was an appealing win-win scenario. I quickly realized one of the best roads to riches is by helping other entities grow richer. I was right. When I show another business their marketing and advertising results in hard revenue generated, something special happens. The founder or CEO shoots into a friend-like relationship. I am suddenly invited to company parties and even more personal socializing like boating, having dinner. It’s a great spot to be in.
The hard part is getting companies to trust me and our services, even if it’s a direct referral from a happy-camper customer. The even harder (although enjoyable) part of my job is constantly educating them.
Vigor Seorchers really led itself to me since I was always into computers and technology in my personal life. I was a born creative salesman, which makes me a shoe-in for effective marketing (at least that’s what I am told by some).
Q: What has the experience of building the business taught you?
I’ve learned to trust my gut and that greatness comes from persistent action and imagination. Before being an entrepreneur, I didn’t understand that business is not always what it seems. It’s important to be open minded, yet equally as important to not be too easily swayed toward something because it’s trendy or sounds and looks like a good idea. In business, doing your own due diligence and thinking through any matter is the epitome of what makes up a great entrepreneur.
Q: Where do you see things headed for you in the next 5 years?
I see Vigor Seorchers gaining more access into larger accounts within the next five years. We have already been working with some larger companies as of the last thirteen months and I believe this will create a snow-ball effect of winning more high-end business. We can accomplish this by more success case studies and quality referrals.
We live on Long Island, New York in a great apartment. This is an affluent part of NY and probably the most expensive real estate tax in all of the country. I’m saving up to buy a great house here on the island where my girlfriend and I can settle down.