Interview with Edward Pultar | Founder of Valarm

Written by True Tamplin, BSc, CEPF®

Reviewed by Subject Matter Experts

Updated on March 22, 2023


Success leaves clues.

Finance Strategists sat down with Dr. Edward Pultar, founder of He shared his thoughts on the past, present, and future of the company, as well as the insight he gained from running the business.

Who is Edward Pultar?

Q: Who are you and what’s your background?

Howdy. My name’s Dr. Edward Pultar, Ph.D. I speak Spanish and English and have lived all over the world, most recently in Latin America. I’ve worked on Google Earth, and have been a professor and faculty member at various universities around the world like Universitat Jaume I in Spain, and the University of Southern California (USC) in Los Angeles, California. I have a Ph.D. in Geography and Geographic Information Science and Systems (GIS) from the University of California, Santa Barbara. The University of Utah gave me an M.S. and B.S. in Geography, as well as a B.S. in Computer Science. Years ago, I started Valarm with my brother Lorenzo and a few friends. Time has flown by and now we’ve passed our 10th year helping our customers save time, money, and lives by monitoring sensors and Industrial IoT systems with

Q: Who has been your biggest influence, and why did they have such a significant effect on you?

My family, parents, brothers, sisters, and friends are a big influence on me since they’ve shared with me the many different ways to live life. During my 10 years in college, I was inspired by Mike Goodchild and Jack Dangermond, two legends of GIS that I was lucky to work with over the years.

Q: Knowing what you know now, what would you have told yourself when you were in your twenties?

Focus on your customers. Find your first customers and keep your customers happy. Forget and ignore the haters. Keep going and living honestly with solid morals and ethics. Gratitude.


Q: What is Valarm?

Valarm Tools Cloud, a.k.a., , software monitors sensors made by any hardware manufacturer. Our customers monitor a wide range of industrial applications, from flood warning systems for Smart Cities, to flow meters, water wells, tanks, air quality, bridges, and water quality, effectively manages valuable assets around the world you’ll see in our Industrial IoT Customer Success Stories.

Q: What makes your company different from its competitors?

Our software monitors sensors and hardware manufactured by any brand. Our customers love our flexibility, and we work hand in hand with our customers to personally make sure their monitoring needs are met.

Q: What led you to start Valarm?

My brother’s motorcycle was stolen years ago, and that led to our initial software for tracking and monitoring assets and sensors. We quickly discovered that there were underserved niche markets, like water monitoring, which needed our software we made available at .

Q: What has the experience of building the business taught you?

Patience. There are lots of ups and downs in building a business. After our 10th year, we’ve learned more than we can fit into a paragraph. If you love what you’re doing you’ll bring your passion with you and stick with it.

Q: Where do you see things headed for you in the next 5 years?

We’ll continue helping our customers utilize for their monitoring needs. Working with our customers, we’ll continue to expand our software and add features taking advantage of Machine Learning (ML), Artificial Intelligence (AI), and anything else our customers need for effectively monitoring Industrial IoT sensor systems. Whether it’s flood or water monitoring systems, flow meters, water levels, or anything else, we’re a family company that is here and ready to help you, your teams, and your organization deploys your most effective monitoring systems.

For more information, see

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon, Nasdaq and Forbes.