Interview with Ty Smith | Founder and CEO of Coinbound

Written by True Tamplin, BSc, CEPF®

Reviewed by Subject Matter Experts

Updated on March 21, 2023

Ty Smith | Founder and CEO of Coinbound


Success leaves clues.

Finance Strategists sat down with Ty Smith, Founder and CEO of Coinbound. He shared his thoughts on the past, present, and future of the company, as well as the insights he has gained from running the business.

Who is Ty Smith?

Q: Who are you and what’s your background?

I’m the Founder and CEO of Coinbound, the leading Web3 marketing agency. I’ve been passionate about and investing in the Web3 space for a number of years. With determination and a strong belief in the power of crypto, I’ve achieved significant accolades in this nascent industry.

Coinbound was built specifically to help crypto brands grow, and I’ve successfully led my team in working with some of the biggest names in the crypto space: MetaMask, eToro, Nexo, Voyager, Cosmos, ShapeShift, and OKCoin. I not only bootstrapped Coinbound to become a 7-figure agency, but I’m also the host of The Crypto Marketing Podcast with 50k+ monthly listeners and have 20k+ followers on Twitter.

Q: Who has been your biggest influence, and why did they have such a significant effect on you?

My grandfather! He was a businessman and entrepreneur his whole life, and his passion inspired me to try my hand at being an entrepreneur myself.

I learned a lot from his highs and lows in his entrepreneurial journey, and I found his guidance and perspective on business extremely helpful to me in my own entrepreneurial endeavors.

Q: Knowing what you know now, what advice would you have given your younger self?

Growth and progress will never be immediate or linear. You must roll with every punch and always understand that everything that happens is just a part of your journey.

Don’t let ‘negative’ events define you. Be empathetic and optimistic with yourself and others, especially in times of turmoil.


Q: What is

The leading web3 marketing agency. In short, we help crypto brands go viral.

Q: What separates from its competitors?

Our team. We are highly experienced, well-compensated, and passionate about the future of Web3.

Additionally, our offerings and strategy are next level. By hiring the best minds in Web3 marketing, we are able to carefully curate the best offerings for Coinbound clients. From SEO optimization to influencer marketing, Coinbound will provide you with consistent results every time!

Q: What led you to start

When I started investing in and advising crypto start-ups back in 2015, crypto was so still new and there was no one to help crypto entrepreneurs with marketing their brilliant projects. I knew crypto was going to be a huge part of the future, so I knew crypto marketing was going to soon be a necessity.The next bnatural step was to become this resource for the crypto and web3 communities.

Q: What has the experience of building the business taught you?

The biggest lesson that building Coinbound taught me is, as a founder or CEO, you must always be aware and doing active research. In my experience, being constantly up-to-date on trends and changes in crypto & web3 is crucial to the success of any crypto or web3 startup.

Q: Where do you see things headed for you and the company in the next five years?

In the next five years, I hope to scale Coinbound A LOT! By a lot, I mean tripling the size of our team and offerings. As web3 and crypto continue to develop, change, and grow, our offerings and team will have to change as well.

Most importantly, we’d love to continue to write the marketing playbook on the constantly innovating web3 space and continue to help up-and-coming startups flourish in the web3 and crypto spaces.

Check out for more information.

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon, Nasdaq and Forbes.