Interview with Dennis Graham | Co-Founder of

Written by True Tamplin, BSc, CEPF®

Reviewed by Subject Matter Experts

Updated on March 21, 2023

Dennis Graham | Co founder of


Success leaves clues.

Finance Strategists sat down with Dennis Graham, co-founder of He shared his thoughts on the past, present, and future of the company, as well as the insights he has gained from running the business.

Who is Dennis Graham?

Q: Who are you and what’s your background?

Dennis Graham, co-founder of My background has been a lifetime of marketing for tech startups and finance corporates.

Q: Who has been your biggest influence, and why did they have such a significant effect on you?

A former business partner. We started a social networking startup in the early 2000s, and while those websites didn’t succeed against the likes of Facebook, the marketing skills I picked up then helped grow my career and ultimately started my current venture.

Q: Knowing what you know now, what advice would you have given your younger self?

Other than buying Bitcoin when I first heard about it? So many things. Save more, don’t smoke, find mentors, and apply the principles of The 4-hour Workweek. But also some things I ended up doing anyway, read more and be good to others.


Q: What is helps Australians compare personal and car loan products, their features, interest rates and estimated monthly payments.

However, we’ve now expanded globally. A couple of years ago, we launched in South Africa and are one of the largest comparison sites locally. This year we started expanding into the UK, Canada and the US.

Q: What makes different from its competitors?


Q: What led you to start/join

My background working in digital marketing and working in finance. I used to be a customer of our biggest competitors. It opened my eyes to the opportunities, so I endeavoured to start a challenger brand.

Q: What has the experience of building the business taught you?

Prepare to grind it out. Little happens as quickly as you’d like it to, and quite often, the many assumptions you might have before starting the business are wrong.

Having a business partner that compliments your skill sets and that you can trust is very important. When you bootstrap a startup, you won’t have the time to do everything and have all the answers or skillsets. Having competent people around that can pull their weight is a great asset.

Q: Where do you see things headed for you and the company in the next five years?

Our priority is to continue growing our presence in existing and new markets. Our goal is to be a global leader in the finance and information space.

To learn more visit .

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website or view his author profiles on Amazon, Nasdaq and Forbes.