Chris Romero | Founder of Full Scale SEO Consulting
Success leaves clues.
Finance Strategists sat down with Chris Romero, founder of Full Scale SEO consulting. He shared his perspective on where the company is headed, as well as the insight he gained while running the business.
Who is Chris Romero?
Q: Who are you and what’s your background?
I am a 43 year old father of two boys, Eli and John and husband to my wonderful wife and business partner Colleen Romero.
I am originally from Brooklyn. I spent most of my childhood doing community theater at Theater for The New City in the Lower East Side of Manhattan in NYC.
From my beginning as an actor and a comedian, I grew into an associate producer for reality TV on such shows as Extreme Couponing, Hell’s Kitchen, and Hogan Knows Best.
I did a one-man-show in college and that led to me doing standup in NYC, Orlando, Los Angeles and a one night stint at an expat bar in Playas Las Coco in Costa Rica.
In between working 12 – 16 hour gigs on film and TV sets throughout my 20s, I started working with Film Director Timur Bekmambetov (Wanted, Night Watch, Nightmare Before Christmas) and helped create the first monetized YouTube Channel, Haha Planet, for his company while he was at Universal.
From there I realized that I could easily rank terms on YouTube and Google by sharing, adding good descriptions, and getting engagement. I became a YouTube Partner, and then a Google Partner, and started taking on clients. I was referred to consult with Stetson University, Columbia, Harvard, and Disney Corporate. I bounced from different eCommerce and marketing firms until starting my own outfit with Colleen called FullScaleSEO.
I am 100 percent self-taught on all forms of online marketing and web development.
Since 2015, our small team has successfully managed over 1000 SEO campaigns and have helped create over $1 billion in new wealth primarily through Organic Search (with our unique content creation and syndication) with a chunk being from ecommerce PPC and now lead generation.
Q: Who has been your biggest influence, and why did they have such a significant effect on you?
My mom is my biggest influence. She taught me to question everything and to write, write, and write some more until you find an answer. She still teaches me how to keep my wits about me no matter how desperate a situation can get and to never give up. I also get all of my compassion for my mom who raised me with my stepdad (who is my real dad, in my opinion).
Q: Knowing what you know now, what would you have told yourself when you were in your twenties?
To focus on 1 thing at a time and say “no” more often to ideas that did not support my goals. Time is too valuable to waste on projects that won’t take you anywhere. It’s important to be good to the people you care about, but never at the cost of your own life’s mission.
What is Full Scale SEO Consulting?
Q: What is Full Scale SEO Consulting?
The world’s most pro-small-business online marketing firm that builds every campaign from an organic perspective. We champion business owners who want to understand what they are spending money on. We are currently the only Digital Marketing Agency that is available 24/7 for any question regarding digital marketing, video and web development. Our goal is to make search engine optimization as much a part of digital businesses as electricity.
Q: What makes your company different from its competitors?
Transparency, follow up, expectation setting, and an actual time frame for rankings that is really achievable. We never guarantee anything and do not ask any client to sign any contracts. We go month by month and show you that the work is the work. Our goal is to provide value before anything else.
Q: What led you to start Full Scale SEO Consulting?
Seeing business owners getting ripped off by horrible overseas companies or garbage freelancers and leaving their contracts with nothing to show but a negative corporate account balance. The digital marketing sphere can be a bit like the wild west at times, and there was a need for a reliable, client-first company to help business owners get the most out of their websites. Full Scale SEO fills that niche.
Q: What has the experience of building the business taught you?
Everything takes longer than you think and there are no shortcuts in business. The only way to do things is the right way, and that way is almost never the same as the easy way. Building a business is like building a pyramid; laying the foundation brick by brick can be an agonizing process, but if you try to skip steps, you’ll end up sinking into the sand.
Q: Where do you see things headed for you in the next 5 years?
Growing Full Scale SEO into an organization able to help thousands of online businesses with their digital transformation roadmap and including good wholesome web mastering and secure hosting and development every step of the way.
I also love laughing and I would like to publish more whimsical content about this emerging industry and how it can help humanity enrich its legacy and connect in healthier ways with better outcomes than those of my predecessors.