Vote for

Taylor Kovar

For the Top Financial Advisor in Lufkin, TX

banner-advisor review

Taylor Kovar, CEO of 11 Financial (formerly Kovar Wealth Management), is an Investopedia Top 100 Advisor and author behind "The 5 Money Personalities." Married to his high school sweetheart, Taylor is a devoted family man, raising three children while passionately guiding individuals towards achieving financial freedom. His approach to wealth management and dedication to his clients' success have established him as a trusted leader in the financial industry.


  • Associates in Business - Angelina College
  • Bachelors of Business in Finance - Stephen F Austin State University
  • Masters of Business Administration - Texas A&M International University
  • Certified Financial Planner™

  • Founder of 11 Financial
  • Author of the 5 Money Personalities
  • Multiple Successful Business Exits
  • Keynote Speaker


Fee-only advisors can't receive kickbacks for investments they recommend. This removes conflict of interest when serving you as a client.



Fiduciaries are legally obligated to provide advice in the best interest of the client, unlike other advisors who only ensure their advice is "suitable."

Get to Know

Get to Know Taylor Kovar

Taylor Kovar is best known as being the "Advisor's Advisor," while also being a family man

Some things you should know about me are:
  • I’m a 3x Investopedia Top 100 Advisor
  • I love to travel -- our family completed a 50-state road trip in less than 6 months in 2022
  • I got my MBA by taking 1 class a semester for several semesters
  • My book "5 Money Personalities" was published in 2023 through Harper Collins
  • Chick-fil-a is my second home

Taylor Kovar's History

event 1

2005 - Debt Gave Me Love For Finance

In 2005 Ford released their new Mustang. To impress Megan (who would later be my wife), I bought it without the means to afford it. That purchase put me into debt and was really the catalyst that pushed me into my love for finance (and caused my wife to audit every purchase I made for the first 10 years of our marriage).

event 1

2007 - Married to Megan Kovar

In 2007, I married my high school sweetheart, Megan. We’ve been happily married for 16 years and have a beautiful family together. She is the wind to my sails in all of my entrepreneur endeavors, and I am so thankful for her. :)

event 1

2009 - Bachelor’s Degree in Finance

In 2009, I got my Bachelor’s of Business in Finance from Stephen F Austin State University. Axe 'em, Jacks!

event 1

2014: Father Passes Away

Losing my dad made me realize that I didn’t have time to waste, it was time to stop talking and start doing. I left my job, and started Kovar Wealth Management with a passion for helping people.

event 1

2013: Became a Financial Advisor

I started at Morgan Stanley and quickly realized I wanted nothing to do with financial advising if it was going to be like that. But... I needed a paycheck, so the mental strategy started.

event 1

2011 - Started a Family

In 2011, Megan and I were overjoyed to welcome our first child, a baby boy named Kix, who is now 13 years old. Since then, our family has been further blessed with two wonderful daughters: Kambry, who is now 10, and Kessly, who is 6 years old.

event 1

2017 - 2021 Purchased / Sold Business

A friend told me about a business opportunity called Premier Pediatric Therapy. Little did I Know, that decision would change my life – we grew to over 300 employees before selling in 2021. I then decided to “retire” and focus on traveling the entire country with my family.

event 1

2023: MBA at Texas A&M International 2023

Retirement who? Decided to go back to school to obtain my Masters, and took some time to figure out what this next chapter of life would look like. Jumped head first into wealth management like never before.

event 1

2024 - Renamed to 11 Financial

We operated under Kovar Wealth Management for 10 years before rebranding to 11 Financial. The name “11” draws from the promise of prosperity and future success as echoed in Jeremiah 29:11 and embodying our philosophy of personalized, one-on-one (1-1) partnerships with our clients.

Recent Articles

Media Mentions and Industry Involvement


"There will be massive opportunities for people to grow their net worth in 2023 by buying an already successful business that the owner is just tired of dealing with."


"By age 30, a good rule of thumb is to aim to have saved the equivalent of your annual salary. This comes from the goal of being able to replace about 70% to 80% of your pre-retirement income in retirement."


“Investing is the ultimate game of patience, and dividend-paying stocks can truly allow you to make money while you sleep.”


Grab a Copy of The 5 Money Personalities by Taylor Kovar, CFP®

Dive into the world of the five Money Personalities to learn about your Primary and Secondary personality:

  • Spender
  • Flyer
  • Saver
  • Security Seeker
  • Risk Taker

Taylor’s Specialties & Expertise

Capital Gains


Taylor is an experienced financial advisor specializing in capital gains tax strategies. He successfully sold his business with over 300 employees and paid almost not capital gains tax. Whether you're investing in real estate, stocks, or other assets, Taylor provides straightforward strategies sanctioned by the IRS to minimize capital gains.

Financial Planning for Business Owners


Taylor specializes in financial planning for business owners, helping them balance the growth of their businesses with their personal financial goals. He offers guidance on cash flow management, investment planning, and tax optimization, focusing on practical, informed decisions for long-term success. With Taylor's support, business owners can navigate the financial complexities of one's personal and business income and expenses.

Financial Planning for Healthcare Professionals


Many of Taylor's clients are doctors and other healthcare professionals. He assists with wealth management, retirement planning, and tax strategies, aimed at maximizing earnings and safeguarding assets. With a strategic approach, Taylor helps healthcare professionals focus on their practices while confidently managing their financial future.

Retirement Planning


Taylor offers retirement planning services designed to help clients achieve a secure and comfortable retirement. He guides them through investment strategies, savings plans, and tax-efficient withdrawal methods, ensuring they are well-prepared for the future. With Taylor's help, clients can navigate the complexities of retirement planning with ease, setting a clear path towards their retirement goals.

Investment Management


Taylor provides investment management services, focusing on building and maintaining diversified portfolios that align with his clients' financial goals and risk tolerance. He offers personalized advice on asset allocation, market analysis, and portfolio rebalancing, ensuring clients' investments are positioned for growth and resilience against market fluctuations. With Taylor's expertise, clients gain a strategic partner in navigating the investment landscape and achieving long-term financial success.

What It's Like to Work With Taylor Kovar

"Outstanding professionals who deeply care for their clients."

Jacob H.

Get in Touch