Find a Financial Planner in San Diego County, CA


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We did the hard work of finding trustworthy partners in San Diego County, CA.

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We Only Work With The Best San Diego County Financial Advisors

We Exclusively Work With Select Partner Firms Who Meet The Highest Standard of Excellence and Trust.

3rd Party Rankings

Our partners have been recognized by some of the best media publication sources like Financial Times,, Forbes, and Barron’s

Conflict Free

Our partners will also never sell proprietary investment products


All leads will be connected with a firm who has been in business for 20+ years

Education & Designations

All leads will be given to a certified CFP with designation from FINRA


All of our partners are credible — No conflicts of interest and no disciplinary history


Our Process for Choosing
An Independent Financial Advisor in San Diego County, CA

  • Financial Advisor Close to San Diego County, CA

  • All Advisors Must Meet Fiduciary Standard

  • “Fee-Only” Compensation To Ensure Conflict-Free Advice

  • Exemplary Disciplinary History

  • Required Education and Designations

  • Expertise with Client’s Specific Needs


How Can a CFP® in San Diego County Help You?

Wealth management is a type of financial planning that focuses on asset protection and risk management for high-net-worth individuals and organizations. It provides those in the San Diego County area with advisory and management services on the full spectrum of a client’s finances, including financial and investment advice, legal and estate planning, accounting, tax services, business financial planning, debt management, and retirement planning.
Personal financial planning is a service in which a qualified financial planner provides advice, planning, and management services for their clients. The goal of these services in San Diego County is to help clients better understand finance, map out a plan for future financial success, and offer expert assistance where necessary.
17.0% of San Diego County's population is of retirement age (62 years and older). For those individuals, the goal of retirement planning is to create a source of income for one’s retirement years. It starts with determining an individual’s retirement goals and then lays out a financial strategy to accomplish them. In the San Diego County area, this strategy might include income and expense planning, savings strategies, investing advice, and asset and risk management.
The purpose of estate planning is to establish a clear line of inheritance for your assets upon your death. A will is the most ubiquitous element of an estate plan, and is essential for designating your beneficiaries. In the San Diego County area, there are a number of additional components of an estate plan, including complying with estate tax laws.
Business financial planning is a service focused on helping businesses map out steps to achieve a financial goal over a set time. Business financial planning in the San Diego County area addresses the many needs a business has, such as staffing, PP&E (property, plant and equipment), intangible assets, investments, etc.
Through tax planning, clients can strategize how best to minimize their tax payments through deductions and write-offs. Tax planning in the San Diego County area is generally long-term and performed with the help of a qualified planner. Tax planning strategies will differ depending on depending on where you live. California has unique laws defining which actions trigger a taxable event and has the 10th highest total tax burden in the U.S., including income, property, and sales tax.
Transition planning for divorce or loss of a spouse involves working with an attorney or financial advisor in the San Diego County area to create a financial planning strategy to protect your assets and heirs in the event of death or divorce. It typically includes updating wills and trusts, evaluating life insurances, long-term care arrangements, and creating inventories of bills, financial accounts, and other interests.
Debt consolidation is a good way to make high-interest debts more manageable. Advisors in the San Diego County area can bundle high-interest loans together under more favorable financing terms. This often results in lower interest rates, or lower monthly payments.


The Value of Working With the Best Financial Planners in San Diego County, CA

A good financial planner can increase your returns by as much as 3% annually.


Without Advisor

With Advisor

Assuming $350k initial investment at 6% annual growth vs 9% annual growth for 30 years.

Find a Fee-Only Financial Planner Near San Diego County, CA

We evaluated over 13,000 RIA firms to bring you the best of the best San Diego County financial advisors.
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How Retirement-Friendly is San Diego County, CA?

  • Population: 3316,073
  • % of Population 62 Years and Over: 17%
  • Average Home Value: $577,400
  • Average Monthly Housing Cost: $1,797
  • Average Household Income: $106,600
  • California Total Tax Burden: 9.48% (10th Highest in U.S.)
  • California Property Tax: 2.64% (19th Lowest in U.S.)
  • California Individual Income Tax: 3.78% (4th Highest in U.S.)
  • California Sales and Excise Tax: 3.06% (17th Lowest in U.S.)

The Top Financial Advisor Firms in San Diego County, CA



(619) 544-0260

600 "B" Street
Ste. 2204
San Diego, CA 92101

SEC#: 801-117841
Years in Business: 1 years



(619) 814-1401

750 B Street
Suite 3010
San Diego, CA 92101

SEC#: 801-61100
Years in Business: 19 years



(619) 326-1200

350 10th Avenue
Suite 1150
San Diego, CA 92101

SEC#: 801-71104
Years in Business: 11 years



(619) 573-4600

4747 Morena Blvd.
Suite 358
San Diego, CA 92117

SEC#: 801-71754
Years in Business: 10 years



(877) 692-6800

9666 Businesspark Ave
Suite 111
San Diego, CA 92131

SEC#: 801-78839
Years in Business: 7 years



(858) 207-3377

11421 W. Bernardo Court

San Diego, CA 92127

SEC#: 801-77060
Years in Business: 8 years



(619) 487-1445

402 W Broadway
Suite 920
San Diego, CA 92101

SEC#: 801-78878
Years in Business: 7 years



(844) 273-8637

12760 High Bluff Drive
Suite 280
San Diego, CA 92130

SEC#: 801-80197
Years in Business: 6 years



(855) 635-2763

13520 Evening Creek Dr. North
Suite 130
San Diego, CA 92128

SEC#: 801-112774
Years in Business: 3 years



(858) 693-2310

3655 Nobel Drive
Suite 490
San Diego, CA 92122

SEC#: 801-114983
Years in Business: 2 years