B2B vs B2C

True Tamplin

Written by True Tamplin, BSc, CEPFยฎ
Updated on January 11, 2021

B2B vs B2C vs Hybrid Models

Companies can either be B2B, B2C, or a hybrid of both.

B2B as a business model is generally higher revenue per customer, but lower volume, whereas B2C is generally a higher volume, but lower revenue model.

An example of the hybrid model are SaaS companies, which often have many different tiers of service (tailored to companies or individuals, depending on the service).

In general, businesses are more price sensitive, and care less about the presentation, whereas customers are less price sensitive and care more about the presentation.

Selling chocolate to a business who is going to create something with the chocolate, they don’t care as much about the packaging the chocolate arrives in; whereas if you look at the presentation of chocolates in a grocery store by companies like Godiva, there is a huge emphasis placed on presentation.

Generally, businesses are more elastic, and generally customers are less elastic.

B2B vs B2C FAQs

B2b stands for business-to-business and b2c stands for business-to-customer.
B2B as a business model is generally higher revenue per customer, but lower volume, whereas B2C is generally a higher volume, but lower revenue model.
In general, businesses are more price sensitive, and care less about the presentation, whereas customers are less price sensitive and care more about the presentation.
Generally, businesses are more elastic, and generally customers are less elastic.